Bastian is a Financial Services Marketing expert. As Managing Director Marketing International, he led the marketing strategy and implementation of Credit Suisse’s marketing program across the Americas, APAC and EMEA region. A digital native, Bastian has leveraged the internet for client identification, acquisition and loyalty strategies since the late 90s. He studied business administration in Germany and holds an M.B.A. from the University of Chicago. For him, Werthstein is proof that the internet can further increase client intimacy in Wealth Management. Together with his wife and son, Bastian lives close to Zurich.