Football, basketball, American football – in many sports, it’s all about the right combination of offensive and defensive elements. The winger’s sprint, the scoring of a goal. This can lead to striking scenes, full of passion, and at the same time, to a multi-billion dollar market, which is also of interest for investors. Care for some examples?
Europe, for many investors, is Germany, France or the Netherlands. But Finland or Denmark? These are just blank spaces on the map for many investors. This is a mistake, as shown by a quick glance at the core data of the countries, because most of them have found a lucrative niche in the global economic structure via an unusual combination of state and economy. It pays off.
Buy only what you understand – in addition to his fairy-tale fortune, Warren Buffett is also known for these clear investor tips. The current zeitgeist could therefore please him.
Our lives are undergoing profound changes, and digitization is entering almost all areas. Robots are already used massively in industry. They can do things more efficiently and thus faster and cheaper. But they are also conquering more and more private households. Lawn mowing and dust vacuuming are only the small beginning of a trend that cannot be stopped and is therefore also interesting for investors.
Elon Musk is, like Richard Branson, a gifted seller – among others, for himself. Sharp headlines included. “We want to open space for humanity,” he is quoted as saying. “Space must be affordable for that.” And his rocket SpaceX is the right vehicle for it. But behind the pompous words, a timely investment softly shimmers, which would have been pure illusion just a few decades ago.
It was not that long ago that star investor Jim Rogers used to slip the people he was talking to one of those little sugar packets just like the ones served at all cafes for your coffee. That is because he wanted to draw attention to the immense investment potential of commodities, especially “soft commodities”. This is just the sort of commodity that everyone needs. He was proven to be correct. It is well known, however, after the boom that the time to invest is before the boom. So where could the next major buzz be, the new and upcoming zeitgeist investment? Right at the point where pleasure and health meet.
“Incredible India” is the slogan intended to tempt tourists to India. Incredible India and the high-gloss images of snow-capped peaks, exotic palaces, and palm-frond-edged beaches basking in the sun. The vision of an “Incredible India” was also what investors found so exciting about the subcontinent. A fast-growing and highly-qualified population, fluent in English and computer-literate, these factors alone should have ensured the country scored high in the international sweepstakes. But for many years everything remained nothing more than a promise that got lost somewhere between the morass of political inefficiencies and China, India’s overly powerful neighbor and regional rival. Something has now changed and the country could in fact actually become “incredible”.
The central bankers’ mantra? Interest rates have to be low in order to make certain the real economy gets the loans it needs. They’ve been saying this in the US for years, as they have in Europe and Japan. However, nuances have crept into the mantra ever so covertly. As a result, bond investors need to listen very carefully. But let’s start at the beginning.
Massive tail fins and blinking chromed trimming – back in the 1950s people were already dreaming of simply getting into a car and being driven to their destination. Without studying a map or having to concentrate the whole time on the traffic. Back then it was a vision. And today? Evidently a realistic goal. A trip where investors may be along for the ride.
The next time you consult your physician may be by e-mail or Skype? This is a long way off for patients in Germany: First the phone call, then the diary entry, then the waiting room. And only then the consultation. Many countries are technologically so far advanced that things could be quite different. And investors are fighting for those companies that will enable medical care 2.0.
Floods, drought, tsunamis, the Munich Re study lists them all and carefully tots the natural disasters up. And concludes that the number of “damage events” between 1980 and 2015 has almost quadrupled. These statistics are by no means about surprising exceptions for the figures are steadily climbing, or so the re-insurers noted in March 2016. At first sight it the politicians who must to act, for example by introducing international treaties and agreements in order to brake the global warming underlying this process. That said, corporations must also act as their production processes contribute to the warming. And the more the companies rethink things, the better for their investors, too. A linkage that is becoming ever more important.
Elon Musk is a colorful figure in company circles. After all, the entrepreneur who tends to favor smart casual created the electric car marque Tesla seemingly out of thin air, and with his SolarCity is investing billions in renewable energy. And he makes no secret of it. Not only does he provide headlines for the press, but also gets investors thinking. Because Musk shows that business and ecology can blossom in a symbiotic relationship, that you can make money with “sustainability.” As a result, the topic is increasingly taking the public limelight. Even if things sounded very different at the beginning.